The Dream Buick Lineup

Feature Website: HERE

Welcome to a new Feature here at GMI; Revitalization In Action. Planned as a series of dream lineups possible for each of GM's brands, the first in this series, Revitalization in Action; The Dream Buick Lineup, has been a long time in the making, a collaboration of GMI Staff Member ChevroletRevived and GMI Chopper Fbodyrules. Our mission? To show, with a realistic feasibility factor, the great and focused lineups possible for each GM brand in North America. There has been talk of a brand cancellation, but with tight focus and a small, but effective vehicle lineup, divisions can become as one, as with the BPG collaboration. This Feature does this, showing what is possible in a focused line of Buick vehicles. The reason for the selection of the Buick brand as the first in our series is simple; Buick, along with the rest of BPG, is first in line for it's $3 billion revitalization. That, along with the shared belief that the Buick brand has much yet untapped potential were the driving factors in it's selection. The voice of the fans can make a difference. Some serious R&D and a brand with a lot of potential can spell success; if done right. And that's what we're here for. Thanks for viewing, and enjoy!

2010 Buick LaCrosse

Available: Spring 2009
Platform: EPII
Drive Wheels: Front
Engines: CXL: 2.8L HF V6 w/245 hp (FWD), CXS: 3.6L HF V6 w/295 hp (AWD)
Transmission: 6 speed Automatic (Standard)


This car is a proposal for the next LaCrosse, set on the versatile new EPII platform, currently under development. Our proposed LaCrosse, following the rumors of the next generations's move upwards in size and price, is larger then the current model, and is mirrored after it's larger and more expensive Roadmaster sibling. Not developed to be a sports performance BMW-esque sedan, the LaCrosse's mission is to take the ES head on. This car is not positioned as a ''cut rate'' ES, rather the LaCrosse not only matches, but exceeds the standards set for this class. It's aim? To take refinement, sophistication and technology to new levels, directly competing and winning it's Japanese peers. The LaCrosse is priced competitivley, with the uplevel CXS model priced squarely in ES territory. Moving downmarket, the CXL starts you out at a lower price point the the car's competitors, covering the smaller luxury segments with it's $29,995 introducutory price point. We believe that it's competitiveness in exceeding the set standards, combined with distinctive American style and boldness lacking in the ES, the LaCrosse will win over buyers as it changes perceptions and Buick shifts back into contention.

2010 Buick Wildcat

Available: February 2009
Platform: Zeta
Drive Wheels: Rear
Engines: CXL: 3.6L HF V6 w/300 hp, CXS: 4.6L Northstar V8 w/350 hp
Transmission: 6 Speed Automatic (Standard)

Starting out above standard LaCrosse CXS territory, the Wildcat RWD sedan is priced competitively, coming at around $42-55k. Positioned as a Buick alternative to the Lexus GS and aimed toward young professionals and businessmen, the Zeta based RWD Wildcat will be a Buick ''want'' vehicle, the sportiest in the sedan lineup. Inside and out, the styling of the Wildcat sedan copies cues from the successful Velite concept car, first shown in 2004. The interior of the Wildcat possesses subtle retro cues, like a retro-futuristic steering wheel, chromed vents and round instrument binnacle showcased in the Wildcat Gran Sport (shown below). Satin nickel trim abounds, and only a few sparse, yet ideally placed, pieces of wood round off the look of freshness and modern minimalist style inherent in the car's design. A favorite of enthusiasts and professionals alike, the Wildcat is a Buick like no other, a uniquely placed piece of automotive perfection, and the image leader of the sedan lineup.

2009 Buick Wildcat Gran Sport

Available: Fall 2008
Platform: GM Y-Body
Drive Wheels: Rear
Engines: 4.4L Supercharged Northstar V8 w/425 hp
Transmission: 6 speed automatic

Introducing the Buick Wildcat Gran Sport: the ultimate expression of Buick's renaissance and the ''Halo'' vehicle of the Buick lineup. Coming in at around $55-60k, the powerful and luxurious V8 Gran Sport takes cues from Buick's past, most noticeably in it's unmistakable Riviera boat tail liftback rear end. The Gran Sport is a styling stunner, oozing style and class with it's beautiful pilarless construction, Velite styling, and handleless doors. Truly the pinnacle of style and luxury in the Buick lineup, the Gran Sport, like the Corvette, offers value for the money, keeping company with exotics and luxury coupes much higher in price. The Gran Sport will be a real perception shatter, bringing a competitive dose of American style and luxury to the segment and spreading the positive new image across the entire lineup.

2009 Buick Roadmaster & 2010 Roadmaster Coupe (below)

Available: Spring 2008 (Sedan) and January 2009 (Coupe)
Platform: Zeta
Drive Wheels: RWD
Engines: CXL: 3.6L HF V6 w/275 hp, & Northstar 4.6L V8 w/350 hp
Transmission: 6 speed automatic (Standard)

The next generation Lucurne is currently under development by Buick. In our proposal, it will be getting a name change, to Roadmaster. Based on the Zeta RWD platform and built at the Oshawa plant in Ontario, Canada, the Roadmaster features the emotional styling language displayed on the Enclave luxury crossover, first introduced as a concept in January 2006. As the replacement for Buick's hot selling Lucurne, the Roadmaster carries on that car's strong points and builds on them. With even more power and bold American styling, the new Roadmaster offers RWD V8 power and a refined and upscale interior. Roadmaster will be in a class of it's own, offering comparable features and refinement of luxury sedans costing thousands more. Starting at the high end of the 300C's price point, the Roadmaster will handily surpass that car's refinement, luxury and features, all with a distinctive American style of it's own. Positioned as a low price American Lexus LS, Roadmaster will be the integral part of Buick's renaissance plan, an exellent selling, high profit model in the Buick lineup.

Buick Enclave:
NAIAS: Buick Enclave Concept

GMI Staffer Ming's Opinion:

It disappoints me that GM needs to spend huge sums of money to "revitalize" any of its brands. Revitalization means that for any number of reasons GM has let these brands decay or has led them astray. Either that, or it takes GM so long to come "full circle" back to infuse more money into its many brands that they become stale over the span of time it takes for GM to cycle through them completely.

For Buick the problem has been using "proven" technology as an excuse for not spending R&D dollars on keeping things up to date. The naturally aspirated 3800 engine, for instance - the Buick Workhorse, while great in 2000, hasn't changed a bit since then. The Lucerne's 3800 engine gets less than 200 horsepower, while Hyundai has since introduced its Azera 3.8L V6 producing 265 horsepower.

Buick needs two things for success. Technology and Style.

On the tech front, Buick should have the best possible, most competitive engines that still have a track record for reliability. The 3.6L DOHC engine should be standard on the Lucerne. If that means tweaking horsepower output a bit to improve smoothness, NVH and fuel economy then so be it. It also needs 6-speed automatics across the board. Nothing says "value" (read "cheap") these days more than a 4-speed.

Buick needs expressive styling that oozes luxury and harkens back to its glory days of the mid 20th century. Buick of China seems to have the right formula for looks. Detroit's CSV Terraza and to a lesser degree, the LaCrosse are examples of Detroit budget styling gone wrong. The examples of styling in the photos above would give Buick a great injection of life that is sorely needed. But the Beancounters at GM must not be allowed to saddle any of them with yesterday's technology, giving only pricey "Ultra" models the technology needed to compete. Looks alone will not win back respect for Buick.

Buick Riviera concept features hybrid powerplant

Buick announced more than the LaCrosse over in China. Autoblog Chinese brought us pictures of the Buick Riviera Concept when the car was revealed at the end of April, but I think readers will still be interested in this vague-sounding "fuel-efficient" possible hybrid. GM says the "Riviera has been engineered to accommodate a new hybrid system that will go into production at Shanghai GM.

Buick Adds Four-Cylinder Engine, Price for LaCrosse

In addition to its 3.0- and 3.6-liter V-6 engines, Buick will add a third engine option for the 2010 LaCrosse: an Ecotec 2.4-liter four-cylinder engine with direct injection. This option will come with a price tag of $26,995. The price puts it a hair below the previous base LaCrosse CX with the smaller V-6, which starts at $27,085.

Four-cylinder Buick Lacrosse coming in first quarter of 2010! Priced at $26,995!

Buick announced today the 2010 Lacrosse sedan will be available with a new fuel-efficient, direct injected Ecotec 2.
4L four-cylinder engine. The new Ecotec 2.4L four-cylinder will join the lineup in the first quarter of 2010 and promises to deliver 182 horsepower (136 kW) and 172 lb-ft. of torque (233 Nm).

Mated to a six-speed automatic transmission, the new vehicle is expected to deliver a fuel economy of 30 mpg highway and 20 mpg city, which means that the LaCrosse will become one of the most fuel-efficient cars in its segment.

2011 Buick Regal

On Thursday Buick will reveal the 2011 Regal sport sedan to customers in the L.A. area. Armed with turbocharged horsepower, a driver-selectable suspension system and a firm, European-tuned chassis, it delivers a driving experience that rivals the best import sport sedans in the segment.

“The 2011 Buick Regal is like nothing you’ve ever experienced from this brand,” said Susan Docherty, general manager of Buick GMC. “The Regal is the next chapter in Buick’s transformation and will expand the portfolio to include a sport sedan.”

The new Regal arrives in the second quarter of 2010, with its sights aimed squarely on competitors like the Acura TSX and Volvo S60. It has a longer wheelbase and greater trunk volume than those vehicles, along with standard features – including a six-speed automatic transmission, 18-inch wheels and OnStar – that aren’t offered standard on either competitor.

The Regal’s development is rooted in Germany, where the globally led engineering team created the award-winning Opel Insignia – the 2009 European Car of the Year. The Insignia has garnered more than 31 prestigious awards and is the best-selling midsize sedan in Europe. Regal will bring all of Insignia’s award-winning design, technology and European-inspired performance capabilities to the American market.

The Regal has already been a success on another continent, in China. It went on sale in December 2008 and more than 64,000 Regals have been sold there. Enthusiastic customers cite its sculpted, flowing design and responsive performance as the top reasons for purchase.

Regal at a glance

Regal will initially be offered in premium CXL trim only, with additional trim levels to be offered in the 2012 model year. The well-equipped Regal CXL includes the following as standard or available equipment:


Standard 2.4L Ecotec direct injected engine rated at an estimated 182 horsepower (136 kW)
Available 2.0L Ecotec turbocharged and direct injected engine rated at an estimated 220 horsepower (164 kW) – available late-summer 2010
Both engines have a six-speed automatic transmission standard with driver-shifting control
Estimated 30 mpg on the highway with the 2.4L and 29 mpg highway with the 2.0L turbo engine
MacPherson strut front suspension and four-link independent rear suspension
All-new Interactive Drive Control System (IDCS) available with the 2.0L turbo, offering driver-selectable suspension settings and automatic driver suspension setting adaptability
Four-wheel disc brakes with four-channel anti-lock braking system, brake assist and electronic parking brake
Standard StabiliTrak stability control system and full-function traction control
Standard dual-stage frontal air bags, side-curtain air bags and pedal-release system; rear-seat thorax air bags available
Available navigation system, Harmon Kardon sound system, internal flash drive (1GB), hard drive with 10GB for music and USB port
Standard 18-inch wheels (19-inch wheels standard with IDCS)
Standard 12-way power, leather and heated driver seat; leather and heated passenger front seat; Bluetooth capability; XM Satellite Radio and OnStar.

Design story

The Regal’s sleek design blends the sweeping silhouette and proportions of a coupe in a progressive package that suggests motion from all angles. Great attention to detail complements that aggressive styling, with tailored applications of Buick’s signature design cues, such as the waterfall grille, select use of chrome trim and superior fit and finish of the exterior panels.

“Regal is all about great proportions,” said John Cafaro, design director, passenger car. “For example, with the fenders flared to wrap around the tires. It’s an aggressive stance that people aren’t used to seeing in recent Buicks.”

The car’s performance-oriented spirit is also conveyed in sleek, sculpted body-side detail and aggressive headlamps that further suggest motion. At the rear, an abbreviated deck and tucked-in body panels are the hallmarks of a contemporary sport sedan, with bold taillamps and their intricate lighting elements reinforcing Regal’s attention to detail. Eighteen-inch wheels are standard.

The sweeping design motif carries over to the interior, where the side panels flow uninterrupted into the instrument panel. The instruments have the look of expensive sport timepieces and are lit with ice-blue LED lights. The center stack, housing the climate and “infotainment” controls, was designed to allow for a lower, driver-centric instrument panel profile. Features such as a thick-rimmed, leather-wrapped steering wheel and firm, highly bolstered and leather-covered seats also support the sport-oriented driving experience.

“There is great design harmony between the exterior and interior,” said Cafaro. “The feeling of flow and motion carries through in an engaging manner that makes you want to take the Regal out to your favorite twisting road to see what it can do.”

A breakthrough interior

The Regal’s finely crafted, sporty and well-appointed interior builds on the exceptional attention to detail found in the Enclave and LaCrosse, blending signature styling cues with contemporary sport sedan aesthetics.

Regal’s firm, highly bolstered seats were benchmarked against the top import competitors for comfort and support, while a standard flow-through center console offers plenty of storage for passengers in the front and back.

Smart applications of technology are also hallmarks of the Regal, including details such as a multi-function controller on the center console for operation of the audio system, navigation system and the Bluetooth phone. The faceplate for the “infotainment” screen is set at a 30-degree angle to contribute to the car’s flowing interior design.

A new era in Buick design is also seen in the satin metallic, piano black and new, Kibo-patterned interior trim materials. Kibo is a rich, dark, progressively grained wood that lends an international flair to the Regal.

Under the hood

Unique with its all-four-cylinder powertrain, the Regal relies on the excellent horsepower-per-liter ratio of the Ecotec engine family to deliver smart, on-demand performance that is also very efficient.

Both the standard 2.4L engine and the available 2.0L turbo use direct injection technology to optimize performance, reduce emissions and maximize fuel efficiency. The 2.4L is the same engine offered in the Buick LaCrosse, but in the smaller, lighter Regal, it delivers more agile performance. The 2.0L turbo cements the sport sedan credibility of the Regal, with on-demand power comparable to a V-6, but the inherent efficiency of a four-cylinder. To ensure responsive power across the rpm range, the 2.0L turbo uses a twin-scroll turbocharger that builds power quickly at lower rpm.

Distinct, uniquely calibrated six-speed automatic transmissions are paired with each engine. Both offer driver shift control that enhances the sporty driving feel of the Regal.

Driving experience

The chassis and structural systems were developed in Germany and give the Regal the handling and dynamics of a premium European sport sedan, as well as the quiet, refined ride and road manners expected of a Buick. The body structure is one of the most rigid in the segment, which is approximately 25-percent stiffer than the previous Regal. This solid structure supports more precise suspension tuning and a quieter ride.

A relatively long wheelbase of 107.8 inches (2738 mm) gives the Regal refined, well-balanced vehicle dynamics and supports comfortable ride tuning. Additionally, an independent MacPherson strut-type front suspension with single-path mountings and hydraulic ride bushings; a four-link independent rear suspension; hydraulic rack-and-pinion steering; and optimized four-wheel disc brakes are optimized to the capability of the individual powertrains and tailored to the expected use by drivers. Models equipped with the 2.0L turbo engine, for example, feature larger brakes.

Latest-generation electronic stability control (ESC or StabiliTrak), anti-lock brake system (ABS), and traction control system (TCS) are standard with Buick’s innovative, Interactive Drive Control System (IDCS) real-time damping system offered on models equipped with the 2.0L turbo powertrain.

Interactive Drive Control System

Regal’s Interactive Drive Control System chassis technology (available on models with the available 2.0L turbo engine) offers enhanced vehicle stability and greater driving safety. It is designed to change the personality of the car based on the personality of the driver. A sophisticated driving mode control module continually monitors driving style utilizing yaw rate, lateral and longitudinal acceleration, steering wheel, throttle and vehicle speed. It defines the dynamic vehicle state, including acceleration, braking and cornering, to optimize chassis reactions. It also executes all of the IDCS driver selections.

All four dampers are electronically controlled and continuously adapt within milliseconds to the prevailing road conditions, vehicle movements and individual driving style. Chassis settings are adjustable by the driver, with Normal, Tour and Sport settings.

IDCS allows the driver to choose between three different operating modes that change the suspension settings, throttle response, shift pattern and steering sensitivity through the variable effort steering system. The three modes deliver three types of experiences:


Normal – balanced and optimized for all driving situations
Tour – optimized for comfort and relaxed driving on long journeys
Sport – optimized for road holding; enthusiast driving .

Selecting “Sport” mode optimizes the car for dynamic driving, tightening the suspension and steering response and speeding up the reaction of the automatic transmission. The “Tour” mode is optimal for long-distance cruising or rough road conditions, providing an increase in comfort. “Normal” or Default Mode is the perfect all-around setting for daily commuting and city traffic. The other major benefit of Interactive Drive Control is that it automatically adapts Regal’s performance settings to individual driving styles. When a driver begins to drive more aggressively it will tighten the suspension and increase steering effort and change to a more aggressive throttle response. When the vehicle senses that the driver is doing relaxed cruising, it adjusts settings for rolling smoothness and comfort.

Apart from a more rewarding driving experience, IDCS also offers safety benefits in emergency situations. For example, if an obstacle must be avoided when the car is in Tour mode, various chassis sensors convey this to the DMC and the dampers are stiffened within milliseconds, delivering greater body control.

2011 Buick Regal First Drive

2011 Buick Regal Picture

2011 Buick Regal Picture

This Regal, shot by GM's photographer, is a lot cleaner and prettier than that taped-up Opel we actually drove.

2011 Buick Regal Picture

Swap the Buick badge for an Opel one and you've pretty much made yourself an Insignia.

You see, one of the vehicles that we recently drove around southeastern Michigan was actually an Opel Insignia, a straight-up European sedan that we wrote about when we drove it in Europe. Two of the other vehicles we drove were Opel Insignias with the suspension settings that the U.S.-market Buick Regal will use when the model goes on sale here next spring. One was equipped with a six-speed automatic and one carried a six-speed manual, both of which will make it to American showrooms. What we didn't drive was the vehicle that Buick had on hand that actually wore Buick badges.

But, you know what? It doesn't matter. So close is the Regal to the well-loved Insignia in mechanical specification, appearance and basic demeanor that badges don't really mean much.

And with this foray into sporty sedans, Buick must be desperately hoping that badges don't mean much to prospective buyers, either. Because to the people who are shopping the Acura TSX and Volvo S60, the Buick name is, well, it's not currently even close enough to be in consideration to have even a negative impression.

It reminds us of an old Jon Stewart joke in which a Canadian friend approaches Stewart with what he claims is a common question up there in Canada. That is, what do Americans really think of Canadians? After a long pause, Stewart answers, "Um, we don't."

Like Discovering a $50 Bill in Your Coat Pocket
Like the 2004-'06 Pontiac GTO and the 2008-'09 Pontiac G8 before it, the 2011 Buick Regal is a kind of found-money car for General Motors in that a nearly identical car already on sale somewhere else in the vast GM universe turned up with just the right credentials for a slot in the North American market. Unfortunately the GTO turned out to be a $5 bill instead of the $50 bill the company hoped for and the G8, well, rest in peace, brother.

We think the 2011 Buick Regal has the best chance at success of any of them, not the least because we think GM isn't going to kill Buick any time soon and unlike the GTO, the Regal doesn't look like a half-used bar of soap.

We can't say how potential buyers will react to this genuinely attractive, Euro-style sporty sedan from the geriatric division of GM. What we can say is, if Buick can somehow convince people to test-drive the thing, the Regal's got a good fighting chance at success. Or, let's say, if it fails, it won't be the fault of the car.

Those Boisterous Euros
We were lucky to start our day of driving in the fully Euro-spec Opel Insignia, powered by the same basic turbocharged, direct-injection 2.0-liter inline-4 that will be the optional power plant for the Regal. The Insignia is a nice piece, solidly put together yet nimble thanks to trusty, linear steering. It feels relatively lightweight, at least compared to the German sedans that are a step or two up on the prestige scale. Like other sedans direct from the roads of Europe, though, the Insignia isn't ideally suited to the crappier selection of American roads. On our warty byways, the Insignia's suspension feels awfully busy, noisy and simply too stiff for duty in a luxury-brand midsize sedan. Nevertheless, the Insignia's body is well controlled over the undulations on its MacPherson strut front suspension and multilink rear suspension.

Buick Excelle XT at 2009 Guangzhou Auto Show

2010 Buick Excelle XT Picture

Buick Excelle XT, a mildly redone Opel Astra, is on display at the 2009 Guangzhou Auto Show.

2010 Buick Excelle XT Picture

The Shanghai GM product will also be sold in China as the Buick Yinglang.

2010 Buick Excelle XT Picture

The Excelle XT is intended to fit into the upper end of China's compact market segment.