Shanghai GM, a joint venture between General Motors and Shanghai Automotive Industry Corporation (SAIC) has taken the wraps off the new Chinese market Buick Regal. With the exception of a few minor styling details like the new grille, the side air-vents and the addition of turning signals on the exterior mirrors, the Regal is in essence a rebadged Opel Insignia. Even though Opels are offered in the domestic market, GM execs considered that the Insignia would sell better as a Buick since -believe it or not- the American brand is more popular among Chinese consumers.
Thursday, January 8, 2009
Opel Insignia-Based Sedan Introduced in China
Shanghai GM, a joint venture between General Motors and Shanghai Automotive Industry Corporation (SAIC) has taken the wraps off the new Chinese market Buick Regal. With the exception of a few minor styling details like the new grille, the side air-vents and the addition of turning signals on the exterior mirrors, the Regal is in essence a rebadged Opel Insignia. Even though Opels are offered in the domestic market, GM execs considered that the Insignia would sell better as a Buick since -believe it or not- the American brand is more popular among Chinese consumers.
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