Shanghai GM, a joint venture between General Motors and Shanghai Automotive Industry Corporation (SAIC) has taken the wraps off the new Chinese market Buick Regal. With the exception of a few minor styling details like the new grille, the side air-vents and the addition of turning signals on the exterior mirrors, the Regal is in essence a rebadged Opel Insignia. Even though Opels are offered in the domestic market, GM execs considered that the Insignia would sell better as a Buick since -believe it or not- the American brand is more popular among Chinese consumers.
Showing posts with label opel. Show all posts
Showing posts with label opel. Show all posts
Thursday, January 8, 2009
Opel Insignia-Based Sedan Introduced in China
Shanghai GM, a joint venture between General Motors and Shanghai Automotive Industry Corporation (SAIC) has taken the wraps off the new Chinese market Buick Regal. With the exception of a few minor styling details like the new grille, the side air-vents and the addition of turning signals on the exterior mirrors, the Regal is in essence a rebadged Opel Insignia. Even though Opels are offered in the domestic market, GM execs considered that the Insignia would sell better as a Buick since -believe it or not- the American brand is more popular among Chinese consumers.
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